بقلم: Eric Ries
دار النشر: Penguin
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الكمية
A highly influential book that introduces a practical, data-driven framework for building and managing new businesses. Instead of creating complex, long-term business plans based on assumptions, the author proposes the "Build-Measure-Learn" feedback loop. It encourages entrepreneurs to launch a Minimum Viable Product (MVP) quickly, test it with real users, measure the results, and iterate based on actual data to avoid wasting time and resources on products nobody wants.
المؤلف
Eric Ries
دار النشر
Penguin
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